Branding specifically for social media is vital. Branding is a very physical thing and must carry over to the digital space. Your content represents your brand and business. Content and branding go hand in hand. Your content represents your brand and your business. Not every post needs your logo in it but it is important that your audience, community, and customers are able to identify you. Let’s say your colors are red, purple, and white. Keeping these colors consistent will help followers identify your brand. Visual identity systems should lead your customers back to you. 

A question  often asked by clients is, “How do I make my specific brand/business stand out?” 

The answer aside from branding is search engine optimization (SEO). If your business is something niche but fun like an organic french fry place. Placing keywords in your posts such as “farm fresh”, “fresh french fries”, and “local organic restaurants” will help potential customers find you. The words you use to describe your business are important on your website, posts, and especially on the back end of your site. 

RCL Media offers services that can help you not only have branding consistency but help strengthen your SEO across platforms. Get recognized, engaged with, and meet new customers.