Written by Summer Intern, Wenxin Zhang

Video content is trending in the digital age which can bring multiple benefits to a business. And whether a video content can go viral and bring profit depends on its quality. 

It is obvious that we need footage for video content, and the footage needs to be novel and vibrant enough to catch your audience within seven minutes. Collecting such footage takes time, money, and energy which could increase the overall cost of video content. Therefore, using stock footage can be a good choice. 

Stock footage is a collection of available footage that are pre-filmed. It covers varieties of resources that can be used in video content on different themes. It enables us to search and chooses the best footage that fits our needs whiling stay indoors.

It is necessary to be careful when choosing resources from stock footage because it is possible to see some footage in other companies' trailers if certain footage is too popular. 

Stock footage does a good job when we have limited time or budget, and it works well as long as we use it wisely.