Written by Intern: Zhengyuan Liu

Artificial Intelligence (AI) isn’t exclusive to big corporations; it’s also a valuable resource for small businesses. It can be used to boost their social media engagement and expand their operations.

AI-powered text generators like ChatGPT, and Claude are revolutionary for copywriting. They can produce captivating posts captions, replies, and comments that align with your audience’s interests. This not only conserves time but also guarantees regular interaction with your followers in a more efficient manner.

In terms of visual content, AI image creators like Leonardo.ai and Midjourney can generate images that match your brand’s style and appeal to your followers. Logos are exceptionally recommended, as a good aesthetic appeal always makes a good impression. This is especially beneficial for businesses that depend heavily on visual content, such as those in the fashion or food industry.

For video content, platforms like Runway ML, and D-ID provide AI-driven video creation tools. These tools can produce customized video content based on user data, offering a compelling way to engage with your audience and showcase your offerings. You can also write your own script to direct the way you want the AI to go, like a director.

People are having anxiety over AI as some of them fear their ability will never match up with the machines. (Source: BBC) However, keep in mind that AI tools are served best when used as a sidekick. This is proven by people working in the HR industry. (Source) It is not recommended to hand full creative control over to AI, as for one, the technologies still have their limits, and two, AI is subject to its own bias and preferences. Auto-piloting is the best when a human is actually behind the wheel supervising.