By Sarah Kotwica, Summer Intern

In 2022, we have been seeing a trend of less engagement on organic posts on Instagram. Why is this? Well the answer is simple. Instagram’s algorithm focuses their organic and sponsored content to push specific content for people who will enjoy it. 

For example, have you ever been scrolling on Instagram and for some odd reason, there are sponsored posts on your feed or explore page that just seem to know exactly what you need at the moment? Like that brand of shoe you have been eyeing or that service you have been looking into. This is because the Instagram algorithm makes sure to focus their attention on curating a positive experience for their users by using metadata to track users needs and wants.

So what does this mean for small businesses?

Well, understanding how to get your content to the feeds of your target audience is the way you are going to push your content on Instagram. 

How do you do this you might ask?

Well, you need to understand how to utilize all aspects of your business account. This means not only posting organic content via your feed, but also using the Instagram stories and Reels to your advantage. 

Making sure to have a mix of all content on your business Instagram account on a weekly basis makes your content that much more enjoyable for the people who already follow you and allow the user to engage more with your account. From here, there is a better chance that your content will be reposted or shared to other accounts.

This is especially true with Reels. Instagram Reels is a newer feature on the app that allows users to post short video clips to their Reels and it can show up on like minded accounts explore pages. 

When it comes to organic posts, make sure to push engagement from your followers. This can mean adding a call to action to your posts or allowing your users to comment and interact with your posts. This can push your post to the explore pages of your target audience.

Working with us here at RCL Media will allow your content to be seen by more eyes, push your engagement up, and push your business to higher levels. 

Set up your complimentary consultation today to see what we can do for you!