Written By: Stephanie Yim, Summer Intern

The social media industry is constantly developing and changing, and the future of social media is bright. It is already incredibly popular, with new platforms and features constantly being added. In fact, social media has changed how people communicate, and it will be how they communicate from here on out. There are many ways that this industry will develop in the future.

Some of the ways that social media will develop in the future will be the production of a sharing button that will allow people to share onto their own social media channels to share content more. Video content will continue to be in increasing demand as written content is left behind. Customization will also be a big part of social media to adhere to an individual's preferences and needs. Showing and expressing authenticity is another factor that is slowly getting popular on social media.

Having richness in the quality of social media posts and having a variety of content will continue to grow and develop in the future. Many experiences with social media will be done as these experiments, such as virtual reality, artificial intelligence, and 3D images and videos, will improve user experiences. Social media will continue to evolve throughout the years to come and enhance businesses for the better.