The Power of Video Content: A Case Study of Jimmy Geez

Written by Intern: Zhengyuan Liu

The benefit of video content is its ability to significantly increase visibility and engagement. In the case of Jimmy Geez, a sports bar/restaurant located in North New Jersey, this has been proven true. After RCL Media started curating organic social media content for Jimmy Geez, the business saw a dramatic increase in the number of people viewing their posts. From 2020-2021, the number was around 200-240 users. However, from 2022-2023, this number is more than 2x, demonstrating the power of video content in attracting attention and engagement.

Secondly, video content allows businesses to reach a wider audience. For Jimmy Geez, their content includes but is not limited to the process of making featured drinks and showcasing what drinks are available. In total, their content was seen by 112k Facebook users and 85k Instagram users over a period of three years, with every clip having a steady couple of thousands of views. This is a significant increase compared to traditional marketing methods and shows how video content can help businesses expand their reach and attract more customers. Over the three years that RCL Media has been working with Jimmy Geez, the significant growth in business can be attributed to the effective use of video content in promoting the business and attracting customers. The case of Jimmy Geez serves as a testament to the power and effectiveness of video content in promoting businesses.

Visit the Jimmy Geez Instagram page here.