Video Content for Businesses
Written by Intern: Zhengyuan Liu
Creating content for your brand could be one of the many steps to establish your brand identity. Out of every form of content, video might just be the most encompassing one to convey your message, brand stories, or just simply marketing to boost sales. It is similar to your Instagram static posts, which allows you to post up to 9 still images, but videos are more enhanced in terms of their expressive ability.
Compared to static images, videos are more capable of telling stories. Businesses can turn narratives into plays by using video content, such as behind-the-scenes videos, promotional videos with a script and a story, etc. Thanks to this, brand owners can also show how their products work or demonstrate their services in action. Seeing something drives understanding much better than reading about it. For example, Dr. Miami, a plastic surgeon is also a reality show celebrity. He utilizes his appearances on shows and uploads clips onto his Instagram page, which got him a hundred thousand views per post, ultimately promoting him as a brand and attracting more customers.
Video allows brands to show their human side and connect with audiences on a more personal level through things like behind-the-scenes footage, and employee profiles. Unlike still photos of employees, employers, and customers, videos can present genuine human actions and reactions with more authenticity. This helps build rapport and trust. And with that, it is easier to convert at much higher rates than those brands without video content. In essence, viewers engage with the brand on a deeper level through video. According to a Renderforest Survey, videos helped businesses increase brand awareness by 70%, traffic by 51%, and sales by 34%.
Essentially, video content helps business owners establish an identity and gain popularity over social media platforms, especially those that focus on videos like TikTok and YouTube. So instead of having exposure for your business through platforms such as newspapers, Instagram, or even flyers on the street, having video content helps you to broaden the reach. And when it comes to business, you will need all the exposure you can get from every source possible.