Written by: Wenxin Zhang, Summer Intern

TikTok has been standing out and trending for six-year since its launch in 2016 which makes it a sustainable investment. And it’s now available in 150 countries worldwide and in 75 languages, and it has reached the mark of 1 billion users around the world and 2 billion downloads, which places the application in fourth place with the highest number of users in the world. The enormous and widespread user base makes TikTok a good social media platform to work with.

The special algorithm system of Tiktok also marks its value because it enables quick targeting and maintenance of users. The motto of TikTok is “Our mission is to inspire creativity and bring joy.” There is no reason for one to refuse to be inspired while having fun. Eventually, the enormous user of TikTok contribute to the construction of its huge influence and bring benefits. 

TikTok has gone through a successful transformation from video sharing platform into a crucial marketing development tool for business. This transformation represents the good market sense of TikTok and its ability to adapt. In order to keep growing, TikTok kept generating different activities like “The Shoot in the Sky challenge” or “In 2022, I will challenge” to maintain user stickiness. In addition, they have hashtags that play an important role in pushing your content to the exact target audience. 

The enormous user base, real-time active users, and special algorithms make TikTok an ideal platform for businesses promoting their services or product. Wisely using the hashtag and analyzing the backstage data will help in creating a good business account.