Big Show for Small Business
Written by Haoyu Su, Fall Intern
Industry leaders, Giant companies, those were the rockstars of marketing or product promotion back to 10 years ago. TV, radio, and huge column in newspapers, their ads were omnipresent and attracted people’s attention. A small business could appear on stale tabloids or a murky announcement on local radio channels. Social media brings a fair chance to everyone. People do NOT need to pay anything to platforms to promote their business. No matter whether you are a mature cooperate or a new-born start-up. Social media provides everyone with chances to join this fair game.
Promoting is not solely owned by the news press anymore. People could basically use their cell phones to disperse information about their products in a huge range just in a few seconds with a simple click on the screen. The evolution does not only take place on the business owners’ side, consumers also adjust their shopping habits. People start to enjoy sitting at home and purchasing groceries, clothes, or simply just everything they need.
Small business owners do NOT need to spend millions of dollars on sponsorship or hiring a professional crew to shoot an advertisement. Influencers on social media platforms are becoming more and more dominant in promoting goods and services. This is more eco-friendly to promote small businesses. Social media platforms like TikTok are already equipped with editing tools for users to edit videos. The in-built tool would generate proper recommendations and adjustments on videos based on users’ needs.
Social media could also provide small businesses with broader sales opportunities. Traditional promotions are usually limited by region. It could be extremely hard for a family-owned farm to promote its fruits to other counties. However, proper use of social media could enable small businesses to advertise their products nationwide or even on a global horizon. People do not need to spend money on those high-way huge billboards or hire people to disseminate tabloids. Social media would make the promotion in a global range if the product catches the trend.
Small businesses do not necessarily mean that they are limited in every field. Social media bring them a booster to maximize their potential in sales. Since the eco-friendliness and huge coverage inherent in its platform, social media enable small businesses to promote their goods or services without huge costs or effort. It is a must-go stage for every small business owner to stand up and shine. There is no difference between a giant vessel and a small boat when we talk about social media promotion. Everybody has their chance to get viral once they find the proper timing and perspective to cut in.