How Social Media Presence Leads to Success

Written by Summer Intern, Wenxin Zhang

Social media presence is known as the visibility of a brand online and its attractiveness to the community. In order to achieve a positive social media presence, one could actively engage on social media, building relationships, and building brand reputation.  

Having a positive social media presence is really important for business development because it can bring out great business value, potential opportunities, future collaboration, or increase likeness. Good branding is composed of many factors. A good reputation with vertical content could be considered as the first two important. And the combination of those two elements can drive traffic to the company's website so does profit. 

There are several ways to increase social media presence. The first step is to figure out who is your target audience and create precise content. The second step is to ensure regular posts and gain enough exposure. The third step is analyzing the backstage data and finding out the most popular content. Finally, do horizontal research and learn from what other people do that makes them achieve a positive social media presence. 

Social media presence is an overall online representation of a business online. It is alike building our own Instagram page but in a more formal way. A good social media presence enables a business to gain profit while expressing itself.