The benefit of video content is its ability to significantly increase visibility and engagement. In the case of Jimmy Geez, a sports bar/restaurant located in North New Jersey, this has been proven true. After RCL Media started curating organic social media content for Jimmy Geez, the business saw a dramatic increase in the number of people viewing their posts. From 2020-2021, the number was around 200-240 users.

The integration of AI into social media platforms is enhancing user experience and providing businesses with more sophisticated data analysis tools.

AI-powered text generation, like that used by ChatGPT, has the potential to transform content creation on social media. For instance, AI can generate personalized responses or comments, making interactions more efficient. It can also create engaging content based on user preferences and behaviors.

Artificial Intelligence (AI) isn’t exclusive to big corporations; it’s also a valuable resource for small businesses. It can be used to boost their social media engagement and expand their operations.

AI-powered text generators like ChatGPT, and Claude are revolutionary for copywriting. They can produce captivating posts captions, replies, and comments that align with your audience’s interests. This not only conserves time but also guarantees regular interaction with your followers in a more efficient manner.

By now, in 2023, it's safe to assume that AI's impact on social media has likely evolved even further than ever. Here are some ways AI has been helping social media:

To start off with the basics, which social media companies have been using for years, algorithms accompanied by AI can enhance content recommendation. AI algorithms analyze user behavior, preferences, and interactions to recommend personalized content on users' feeds. This keeps users engaged and encourages them to spend more time on the platform.

How to use Social Media leverage Customers' experiences.

Your team can set realistic goals for Q4 by comparing how Q1 and Q3 performed to one another. Marketers can be fully prepared to reach eager holiday shoppers and maintain clients in 2023 by being strategic throughout the Q4 planning process and securing top-tier marketing goals. Planning for the future is not new but optimizing your Q4 campaigns and resources to boost growth in 2023 is ideal.

Video Content Marketing Trends